Golden Artist Colors

How we make our paints

At Golden Artist Colors, making paint isn’t just a process — it’s a craft. Every jar and tube reflects our deep respect for materials, our commitment to artists, and our belief that what we make should never get in the way of what you make.

1. It Starts With Pigment

We begin with the highest-quality pigments from around the world — chosen for their strength, lightfastness, and working properties. We never take shortcuts, and we never use fillers that compromise performance or the artist’s experience.

2. Precision Formulation

Every product is developed in-house by our R&D team — many of whom are artists themselves. Whether it’s the buttery texture of Heavy Body or the extended open time of OPEN Acrylics, each line is tuned to perform the way artists need it to — not just on the brush, but over time.

3. Made by Hand. Every Day.

Our factory in New Berlin, NY isn’t a fully automated plant. Each batch is mixed, milled, and tested by skilled employee-owners who understand their materials — and care deeply about every ounce that leaves the building.

4. Quality Control at Every Step

Before any product ships, it's checked for consistency, color accuracy, and performance — both in the lab and in real-world applications. And we continue testing even after products leave our doors.

It’s all part of our Product Warranty. We stand behind what we make — because our goal is to create the best tools for artists, every time.